ITP Camp 2023

Branding and Web design

Role: Creative Director & Designer  Team:  Rue (Designer), Nina (Designer)

As Creative Director and Designer for ITP Camp 2023, I collaborated with a team of designers to craft a vibrant, user-centered brand identity and website. This included logo design, a dynamic color palette, and a user-friendly web interface.

ITP Camp, hosted each June at NYU Tisch, is a vibrant 4-week hub uniting creative minds across disciplines for collaborative learning and innovation."

We embarked on creating a visual identity for ITP Camp that was as dynamic and stimulating as the event itself. This vibrant spirit was reflected in a lively color palette that became the backbone of our design language - influencing everything from the logo to the web interface.





Website component library


In addition to the overall website design, we created a component library to ensure a consistent and seamless digital experience across all interfaces, further enhancing user interaction and engagement with the site.


 

Website prototype